Feel the benefits of having soft water

You could reduce your energy bills and help to keep your appliances running and lasting longer. Soft on skin and hair, say goodbye to hard water irritation.

Welcome to SimplySoft

We are your local, award-winning dealer and have been serving our customers since 1995.

As an independent, family run business specialising in water softeners, drinking water systems and consumables for your home and commercial projects. From our showroom situated in Bourne Industrial Park, Crayford, we have been successfully supplying, installing and maintaining water treatment products for many years.

We’d be delighted to welcome you to our showroom which has plenty of parking and where one of our friendly team will show you the wonderful benefits of softened and filtered water and talk you through the range.

Alternatively, if you are unable to get to our offices we offer a free, no obligation home demonstration and survey that can be done at a time convenient to you.

Simply Soft serves North Kent, South East London, East London and South Essex. If you are in any doubt please give us a call in the office.

Get a free home survey

Our Products

Here at Simply Soft we offer a wide range of products to suit our customers needs.

Block and Curved Salt

We stock a range of Block and Curved salt to work with your softener. Delivered to your door.

Drinking Water Systems

Simply Soft offers a variety of Filter Systems, from the advanced, Reverse Osmosis system to the carbon filter Aqua Range systems.


We offer a range of complementing products to use with your softener.


Choose from a selection of stylish, three-way taps so you can receive hot and cold water as well as pure, filtered water. Available in a number of different finishes

Omni Pure Replacement Filters

Order your replacement Omni Pure cartridges for your Drinking Water Filter.

Replacement Filters

We offer a range of drinking water filters, order direct.

Water Softeners

Here at Simply Soft we have a wide range of softeners to suit your needs.

Tablet Salt

We offer a range of tablet salt

Areas we service

Simply Soft serves North Kent, South East London, East London and South Essex.

  • North Kent
  • South East London
  • East London and
  • South Essex

If you are in any doubt please give us a call in the office.

What our customers say

Here at SimplySoft we pride ourselves on excellent service and our reviews reflect that.

I am very happy with the service I received from the Simply Soft Water Softener Ltd last week. The staff were very friendly and very helpful. They taught me how to change the filter step by step. Thank you.

Very Happy

Bought a couple of Kinetico 2020C units on the main land a few years ago now, and have maintained a very good relationship. Regular deliveries of salt. Really good and reliable service for years

Ongoing Service

Staff are lovely, always feel welcome, would highly recommend.

Lovely Staff

Kinetico Water Softener, supply and install & two tri flow taps install - Excellent service from initial contact to final install. Friendly and informative approach by Colin, re viewing and recommendation. George did a super install, very neat job and a tidy clear up. Jo Hope, Customer Services was a pleasure to deal with, she even chased up and organised correct delivery of salt packs after I raised a query. Total experience - seamless from end to end, excellent.

Excellent Service

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How did we do

We'd love to know of your experience with us, whether it's what went well or not so well - please leave a review!

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Did you know we offer interest free payments? Speak to us for more details